Description

This hands-on classroom exercise in entrepreneurship has been used successfully with students at the high school, community college, and university levels. It’s a fun, powerful learning experience for teaching concepts (target marketing, categories of entrepreneurial resources, etc.) and character (hustle and creativity).

This downloadable kit includes a full lesson plan with instructions, learning objectives, discussion guidelines, follow-up ideas, and a writing assignment.

Learning objectives:

• Practice dealing with ambiguity.
• Compare, analyze, and discriminate between approaches to providing customer value.
• Demonstrate the problem/solution framework for discovering and meeting customer needs.
• Analyze the sales process.
• Illustrate the necessity of targeting markets.
• Discover categories of resources available to entrepreneurs.