Hands-On Experiments in Entrepreneurship: the One Dollar Hustle

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$69.00 $29.00

This hands-on classroom exercise in entrepreneurship has been used successfully with students at the high school, community college, and university levels. It’s a fun, powerful learning experience for teaching concepts (target marketing, categories of entrepreneurial resources, etc.) and character (hustle and creativity).

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Description

This hands-on classroom exercise in entrepreneurship has been used successfully with students at the high school, community college, and university levels. It’s a fun, powerful learning experience for teaching concepts (target marketing, categories of entrepreneurial resources, etc.) and character (hustle and creativity).

This downloadable kit includes a full lesson plan with instructions, learning objectives, discussion guidelines, follow-up ideas, and a writing assignment.

Learning objectives:

  • Practice dealing with ambiguity.
  • Compare, analyze, and discriminate between approaches to providing customer value.
  • Demonstrate the problem/solution framework for discovering and meeting customer needs.
  • Analyze the sales process.
  • Illustrate the necessity of targeting markets.
  • Discover categories of resources available to entrepreneurs.

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