Why Craft Startups?

Why do we think of starting companies as a form of craftsmanship? Great question!

Humans are made to make things. We do it for fun, for pay, and to express our humanity. Craftsmanship is the perfect blend of art, science, and genius. Entrepreneurship is a craft: the meeting of creativity (art), practices (science), and inspiration (genius). We can help you become an entrepreneurial craftsman: someone with the skills, knowledge, and tools to create the business of your dreams!

Each of the products we offer contain some portion from each element: art, science, and inspiration. Without the art, there’s little room for employing the skills of creativity. Without the science, the material is just a lot of feel-good fluff. Without the inspiration, the art and science can be a grind and you forget why you’re doing this. We want to make people who who are both empowered AND inspired, who engage in the entrepreneurial process because it’s a beautiful expression of what it means to be human.

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