Tag: thoughts

How valuable are brands?

Taio Cruz, in his 2010 song Dynamite, sings, “I came to dance, dance, dance, dance I hit the floor ’cause that’s my plans, plans, plans, plans I’m wearin’ all my favorite brands, brands, brands, brands Give me some space for both my hands, hands, hands, […]

How entrepreneurs get things done

Entrepreneurs are creatives. They’re pushed by external forces and pulled between ambitions that compete for mental space. Their dreams are rarely linear and often interrelated. Putting timelines to dreams is one of the hardest tasks an aspiring entrepreneur can face. They need systems for capturing, […]

Why Craft Startups?

Why do we think of starting companies as a form of craftsmanship? Great question!

Humans are made to make things. We do it for fun, for pay, and to express our humanity. Craftsmanship is the perfect blend of art, science, and genius. Entrepreneurship is a craft: the meeting of creativity (art), practices (science), and inspiration (genius). We can help you become an entrepreneurial craftsman: someone with the skills, knowledge, and tools to create the business of your dreams!

Each of the products we offer contain some portion from each element: art, science, and inspiration. Without the art, there’s little room for employing the skills of creativity. Without the science, the material is just a lot of feel-good fluff. Without the inspiration, the art and science can be a grind and you forget why you’re doing this. We want to make people who who are both empowered AND inspired, who engage in the entrepreneurial process because it’s a beautiful expression of what it means to be human.