Social Enterprise Academy Day 3

admin March 10, 2018 0 Uncategorized community, education, social enterprise, social entrepreneurship

At the beginning of Day 3, Randy White shared about soul care for the social entrepreneur.

After getting an update from each entrepreneur, Andrew Shinn taught business modeling – how to plan and project for success. Participants learned about pricing, cost of goods sold, monthly fixed costs, break-even point, and how to project forward-looking income statements. Andrew shared the example of the Coolest, and how to properly model and plan your business.

For today’s field trip, we visited Tree of Life Cafe. Steve and Carolyn Ocheltree shared their entrepreneurial journey with us and fed us some delicious tomato basil soup and bierocks. Steve also mentioned Quickbooks Online as a great tool for startup accounting.

Social Enterprise Academy participants share lunch at the Tree of Life Café.

Randy White interviews Steve Ocheltree at Tree of Life Café.

Steve Ocheltree speaks at Tree of Life Café.

After lunch, Alex Hussain-Leon shared some excellent tech and productivity tips. Some of the tools he shared include:

Google Drive (and all the associated tools)
Asana – A project management tool
Hubspot – A great free Hubspot
Canva – A great free graphic design tool

Jeremy Hofer from Access Plus Capital shares about startup funding for social entrepreneurs.

Jeremy Hofer from Access Plus Capital explained sources of startup funding for entrepreneurs, shared some financial management tools, and made social entrepreneurs ready to interact with lenders (if that becomes necessary).

Jeremy shared this business startup costs worksheet

And this cashflow projections template

And this financial projections spreadsheet

Some of the participants in the Social Enterprise Academy include:

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Social Enterprise Academy – Resources from Day 2

admin February 26, 2018 0 Uncategorized education, social enterprise, social entrepreneurship

For day 2, we heard from Brice Yocum, Rex B, and Miles Sebesta.

Stuff Brice shared:

Change by Design by Tim Brown
Design thinking: Empathize, Define, Ideate, Prototype, Test
Fairness is overrated. Don’t serve everyone: serve one group with excellence.
You can’t swing at every pitch!

Rex B drops some sales knowledge.

Stuff Rex shared:

You are all salespeople!
Nobody cares about your product. They care about themselves and their problems.
Create templates for
- Cold-calling
- E-mail
- Social media selling
The Top Inbox: a Gmail add-on that supercharges e-mail
Calendly: tool for scheduling meetings
Concord: platform for managing and signing contracts
Square: Free-to-start, easy credit-card-processing
Workable: platform for recruiting and hiring
Hubspot: Customer Relationship Management (CRM) and InBound Marketing
Mailchimp: Free e-mail marketing
Rex’s book, Outbound Sales, No Fluff

Miles Sebesta talk marketing hypothesis and testing.

Stuff Miles shared:

Guess, Test, Learn
Using personalizes, automated tools to better interact with prospects on social media
Design Sprint: a book about designing digital products
Choose your communication channels based on your target customer
Miles’s webinar on marketing and sales growth can be found here
Gary Vaynerchuk’s marketing books
Gary V’s $1.80 social media experiment

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Social Enterprise Academy

admin February 11, 2018 0 Uncategorized entrepreneurship, Fresno Pacific University, social enterprise, teaching

Here’s a gallery version of these photos.

Today marked the first day of the Social Enterprise Academy run by the Center for Community Transformation at Fresno Pacific University. I’ve been privileged to get to work on this project as a writer, an entrepreneurship advisor, mentor, and instructor. Here are a few photos from the first day, along with some of the resources we used.

Worksheets

These worksheets are created and copyrighted by Strategyzer.com and Strategyzer AG, and used by permission. These are the same team who produced the wonderful Business Model Generation book.

The Value Proposition Canvas – Here’s a canvas for mapping the value prop, including customer pains, customer gains, and customer jobs.
A Day in the Life Worksheet – This worksheet helps you to walk through a day in the life of your target customer and find their pains, gains, and jobs. Use this to find the problems you can solve with a value proposition.
Six ways to innovate from the customer profile – ideas about creating a value proposition from your customer profile.
Customer Gains Trigger Questions – Use these questions to find customer gains you can solve with a value proposition.
Gain Creators Trigger Questions – Use these questions to find out more about customer gains.
Customer Jobs Trigger Questions – Use these questions to figure out which jobs you can take off our customer’s plate.
Customer Pains Trigger Questions – Use these questions to find customer pains you can solve.
Pain Reliever Trigger Questions – More screening for ideas about customer pains.
Claritas Prism – This is a tool for exploring customer segments, including customer segments by zipcode lookup.

Here are my slides from today’s presentation:

Thanks to everyone who joined us today! Please let me know if there are questions I can answer or additional resources I can add. I look forward to 3 more good sessions!

How to get started with hardly any money

admin May 26, 2017 0 Uncategorized bootstrapping, education, social enterprise, social entrepreneurship, startup, teaching

This is a slideshow from a talk I gave at #SOENT17.

It goes through some bootstrapping techniques used when starting a new business. This talk concentrated on Social Enterprises and the unique advantages and challenges of such. “What is a social enterprise?” you may ask. That’s a great question and a subject for another day’s blog post.

For now, please let me know if there are areas of the presentation that you’d like to see explained in detail. Leave a comment below if you’d like to talk about this further.

Tag Archive: social enterprise