Social Enterprise Academy – Resources from Day 2

For day 2, we heard from Brice Yocum, Rex B, and Miles Sebesta.

Brice Yocum talks with social entrepreneurs about iterating on ideas

Stuff Brice shared:

  • Change by Design by Tim Brown
  • Design thinking: Empathize, Define, Ideate, Prototype, Test
  • Fairness is overrated. Don’t serve everyone: serve one group with excellence.
  • You can’t swing at every pitch!

Rex B drops some sales knowledge.

Stuff Rex shared:

  • You are all salespeople!
  • Nobody cares about your product. They care about themselves and their problems.
  • Create templates for
    • Cold-calling
    • E-mail
    • Social media selling
  • The Top Inbox: a Gmail add-on that supercharges e-mail
  • Calendly: tool for scheduling meetings
  • Concord: platform for managing and signing contracts
  • Square: Free-to-start, easy credit-card-processing
  • Workable: platform for recruiting and hiring
  • Hubspot: Customer Relationship Management (CRM) and InBound Marketing
  • Mailchimp: Free e-mail marketing
  • Rex’s book, Outbound Sales, No Fluff

Miles Sebesta talk marketing hypothesis and testing.

Stuff Miles shared:

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